John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement
By Matthew Lynley Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
Via: http://feedproxy.google.com/~r/Techcrunch/~3/Np8Cll9y3Pw/
About author
You might also like
Crime and Punishment
By Abdul Hakim-Shabazz With crime, violence and police-community relations making a lot of the headlines these days Indy Politics decided to have conversations with two key players in the discussions.
Hillary Clinton Plans To Campaign Against Uber’s Contractor Economy
By Josh Constine As if Uber needed more enemies. Presidential candidate Hillary Clinton will blast contractor-fueled companies for repressing middle-class wage growth in a speech tomorrow laying out her economic
Snapdeal, One Of India’s Largest E-commerce Players, Reportedly Gets $500M From Alibaba, Foxconn And SoftBank
By Catherine Shu Snapdeal, one of India’s biggest e-commerce companies, has scooped up $500 million in funding from Alibaba, Foxconn, and SoftBank, according to Re/code. Read More …read more Via: