John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement
By Matthew Lynley Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
Via: http://feedproxy.google.com/~r/Techcrunch/~3/Np8Cll9y3Pw/
About author
You might also like
GoPro Reinvents Its Action Camera With The Hero4 Session
By Matt Burns The Hero4 Session is the smallest GoPro yet. It’s a one and a half inch cube and weighs just 2.6 ounces. That’s about half the weight of
The Role Of Politics In The Classroom
By Steve Drummond NPR Ed chats with authors Diana Hess and Paula McAvoy about the political classroom. » E-Mail This …read more Via: http://www.npr.org/sections/ed/2015/08/06/415498760/the-role-of-politics-in-the-classroom?utm_medium=RSS&utm_campaign=us
The Martial Arts Of Customer Relationship Management
By Ryan Nichols After spending six years with startups in the Salesforce.com ecosystem, I’ve spent the last six months as an EIR at Foundation Capital. One of the things I
