John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement
By Matthew Lynley Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
Via: http://feedproxy.google.com/~r/Techcrunch/~3/Np8Cll9y3Pw/
About author
You might also like
A Re-Opened Embassy In Havana Could Be A Boon For U.S. Businesses
By Michele Kelemen When the U.S. re-opens its embassy in Havana, it will increase its staff. That should mean more help for American businesses hoping to gain a foothold on
10 Things to Know for Friday
Your daily look at late-breaking news, upcoming events and the stories that will be talked about Friday: 1. OBAMA ANNOUNCES SANCTIONS AGAINST RUSSIA AFTER CYBERATTACKS The US administration kicks out
Treasury issues sanctions against 2 North Korean officials
[unable to retrieve full-text content]WASHINGTON (AP) — The U.S. Treasury Department issued sanctions Tuesday against two officials it describes as “key leaders of North Korea’s unlawful weapons programs.” Source: AP
